Evolution of Designer Jeans

Gone are the days when jeans are immediately identified as cowboys’ work clothes, when jeans are used only for days we plan to go rug it out with dirt and work. Now, jeans are staple not only to men’s closets and wardrobe but to runway shows and fashion show catwalks as well. They’ve become status symbols and fashion lifestyle for both men and women.

The 1980s saw the birth of designer jeans. It was during this decade that high fashion designers began focusing on denim and introducing new styles of jeans in their collections. Brands such as Levis, Calvin Klein, Jordache, Armani, and Gloria Vanderbilt paved the way for the designer jeans revolution.

It didn’t take long for designer jeans to become a hot commodity. Television presenters, top fashion models and fashionistas were seen in them, thus turning these fashion garments into something more than just a fashion trend — they were also status symbols. During the nineties, they took a back seat to garments with minimal designs and classic cuts, as these were the most popular styles through that time.

The 2000s have experienced a resurgence in designer jeans, with specialty brands like Seven For All Mankind, True Religion, Diesel, Lucky Jeans, Guess?, Replay, Damaged, just to name a few. The popularity of this fashion must-have can be attributed to its durability, versatility, comfort, and appeal.

Today, there are jeans for every body type, personal style, and status. Luckily for fashionistas, designers understand the importance of having jeans that not only suit one’s personal taste and attitude, but give the most flattering fit as well.

Despite the higher price tag that designer clothes carry, the quality of these garments is unrivaled. Any person with a pair in their wardrobe would gladly attest to the fact that designer jeans are an excellent investment indeed, and this is true for both men and women.